Asar Auto | Your Trusted Toyota & Lexus Partner

At ASAR Auto, A car is a true investment. We offer a wide selection of Toyota and Lexus models with full transparency and professional guidance. With our long-term after-sales support, we guarantee a reliable driving experience and confidence that lasts on the road.

Based in Dammam - +9 years of experience
Toyota SUV on display inside AsarAuto showroom in Dammam, Saudi Arabia

About ASAR Auto

Asar Auto was founded in 2018 to be more than just a car showroom, as it launched with a vision aimed at providing an integrated experience in the world of cars that combines quality, reliability, and professional service.

Within a few years, Asar Auto has evolved into a comprehensive provider of automotive solutions for individuals and businesses in Saudi Arabia, focusing on Toyota and Lexus vehicles, after-sales services, and customized fleet solutions.

In 2023, Asar Auto opened a state-of-the-art car center in Dammam, designed to provide a smoother and more professional customer experience. In 2026, it expanded its business into the car market (Haraj) to enhance accessibility and provide solutions more efficiently and flexibly.

At Asar Auto, we believe that owning a car is more than just the purchase; it's a complete experience that begins with choosing the right vehicle and extends to maintenance, protection, spare parts, and after-sales services. Therefore, we strive to provide advanced solutions with high standards that meet customer expectations and give them greater comfort and confidence at every stage.

ASAR Auto Fleet Services

Strategic Solutions for Business Growth

ASAR Auto is not just a supplier; we are your strategic automotive partner. We empower businesses and organizations to move forward with confidence through reliable vehicles, tailored fleet solutions, and a premium service experience.

Our Comprehensive Fleet Services

  • New Vehicle Solutions: Sourcing Toyota and Lexus vehicles to perfectly meet both individual and corporate needs.
  • Flexible Financing Solutions: Partnering with the largest banks and most trusted financial institutions.
  • Integrated Logistics Services: Handling all registration and documentation with fast shipping and delivery.
  • After-Sales Services: Routine maintenance by certified technicians to ensure peak operational performance.
  • Accessories: Premium French-made PPF protection films and high-quality USA-made window tinting to protect your fleet.
Lexus and Toyota SUVs side by side at AsarAuto showroom in Dammam, Saudi Arabia