

Asar Auto | Your Trusted Toyota & Lexus Partner
At ASAR Auto, A car is a true investment. We offer a wide selection of Toyota and Lexus models with full transparency and professional guidance. With our long-term after-sales support, we guarantee a reliable driving experience and confidence that lasts on the road.
Based in Dammam - +9 years of experience

About ASAR Auto
Asar Auto was founded in 2018 to be more than just a car showroom, as it launched with a vision aimed at providing an integrated experience in the world of cars that combines quality, reliability, and professional service.
Within a few years, Asar Auto has evolved into a comprehensive provider of automotive solutions for individuals and businesses in Saudi Arabia, focusing on Toyota and Lexus vehicles, after-sales services, and customized fleet solutions.
In 2023, Asar Auto opened a state-of-the-art car center in Dammam, designed to provide a smoother and more professional customer experience. In 2026, it expanded its business into the car market (Haraj) to enhance accessibility and provide solutions more efficiently and flexibly.
At Asar Auto, we believe that owning a car is more than just the purchase; it's a complete experience that begins with choosing the right vehicle and extends to maintenance, protection, spare parts, and after-sales services. Therefore, we strive to provide advanced solutions with high standards that meet customer expectations and give them greater comfort and confidence at every stage.

Our Philosophy
At Asar Auto, we operate according to a clear vision aimed at developing the car ownership experience and raising service standards in the automotive sector in the Kingdom, through:
- Enhancing the car ownership experience for every customer
- Expanding after-sales services into wider markets
- Developing wholesale operations across the Kingdom
- Establishing Asar Auto as one of the top 10 Toyota and Lexus distributors by 2027
ASAR Auto Fleet Services
Strategic Solutions for Business Growth
ASAR Auto is not just a supplier; we are your strategic automotive partner. We empower businesses and organizations to move forward with confidence through reliable vehicles, tailored fleet solutions, and a premium service experience.
Our Comprehensive Fleet Services
- New Vehicle Solutions: Sourcing Toyota and Lexus vehicles to perfectly meet both individual and corporate needs.
- Flexible Financing Solutions: Partnering with the largest banks and most trusted financial institutions.
- Integrated Logistics Services: Handling all registration and documentation with fast shipping and delivery.
- After-Sales Services: Routine maintenance by certified technicians to ensure peak operational performance.
- Accessories: Premium French-made PPF protection films and high-quality USA-made window tinting to protect your fleet.



Your trusted partner in the automotive world
Asar Auto is not just a car provider, but a strategic partner that offers integrated solutions and a professional experience that helps individuals and businesses move with greater confidence and reliability.