March 2023 – Asar


Toyota recently announced that it reached a landmark milestone in annual sales of electrified power trains in 2017 with over 1.52 million sold worldwide.

Toyota Motor Corporation recently announced that it reached a landmark milestone in annual sales of electrified powertrains in 2017 with over 1.52 million sold worldwide as of February 2, 2018, surpassing the prior record set in 2016 by eight percent. The numerical milestone marks back-to-back years of growth and accomplishment of one of Toyota’s Environmental Challenge 2050 goals, selling more than 1.5 million electrified vehicles in a single year, three years in advance of the original target set for 2020. Additionally, cumulative sales of electrified vehicles now exceed 11.47 million, which represents a reduction of more than 90 million tons of CO2 compared to sales of equivalent conventional vehicles.

“In just over 20 years, we have seen the sale of electrified vehicle increase from under 500 sales to more than 1.5 million,” said Shigeki Terashi, Executive Vice President, Toyota Motor Corporation. “This is a testament from our customers to the quality, durability, and reliability (QDR) of our electrified powertrains, and, thanks to them, this enables us to establish a solid and sustainable foundation for the mass production of a more diverse portfolio of electrified vehicles across our range.”

Yugo Miyamoto, Chief Representative of Middle East & North Africa Representative Office, Toyota Motor Corporation, said, “We are excited to achieve this significant milestone, which reinforces our commitment to tackling environmental challenges. Toyota has the competitive expertise and know-how in the core technologies of electrification thanks to its experience in developing, producing, and improving major electrified components and many years of collecting feedback from markets around the world. We are deeply grateful to our customers in the MENA region for being an integral part of our ‎success journey, and for continuously extending their support towards our commitment to ‎environmental sustainability.‎”

Since the introduction of its first commercially available electrified powertrain on the Prius in Japan in 1997, Toyota has worked on improving the technology as the basis for its electrification efforts, having launched first mass-produced Fuel Cell Electric Vehicle (FCEV), the Mirai, in 2014, the fourth generation of the Prius hybrid electric vehicle in 2016, and the second-generation Prius Plug-in Hybrid Electric Vehicle (PHEV) in 2017. The company will continue the development and diversification of electrified vehicles as it now turns its sights to include the mass production of Battery Electric Vehicles (BEVs) from 2020, starting in China and India, followed by Japan, the United States, and Europe. Toyota also aims to further expand sales of Hybrid Electric Vehicles (HEVs) in emerging markets to further contribute to lowering CO2 from new vehicles sales worldwide.

The efforts to improve and increase the diversity of electrified powertrain options is tied directly to Toyota’s ‘Environmental Challenge 2050,’ wherein the company aims to achieve annual electrified vehicle sales of 5.5 million units by 2030, as announced in December 2017. To achieve its goal, Toyota unveiled plans to have 10 BEV models available worldwide by the early 2020s, and from around 2025, the company aims to have an electrified version available for all vehicle models across its global lineup.


Let’s take a look at the innovative technologies that will drive our car engines in the future, as petrol and diesel engines are now making way for more refined, high performance and environmentally friendly engines.

Hybrid engines

Hybrid cars are slowly gaining popularity in the Arab region and Europe due to their efficient energy use, optimum performance and noiseless driving. Fusing between the advantages of petrol and electric motors, hybrid cars are powered by energy from the battery. The petrol engine only kicks in during acceleration. This saves you money, fuel and is better for our environment.

Electric engines

Electric engines rely solely on electricity from a battery to keep the car moving. All you need to do is to recharge your car battery and you are ready to hit the road. Despite popular belief that purchasing an electric car is a hefty investment, the cost of running and charging the car has diminished a great deal over the past five years and is expected to decrease even further, making it more widely available to customers.

Hydrogen engines

The first personal hydrogen car was sold for $70,000, but its price is expected to decrease by more than 90% in the next decade.
Hydrogen engines rely on fuel cells that turn hydrogen into energy, which in turn moves the car. The only thing that the car emits is residue water vapor. You can drive a hydrogen car for up to 650 km when its tank is fully loaded with hydrogen. Did we mention that it only takes three minutes to fuel?

At the end of the day, car technology is constantly evolving to meet your every need, so you can enjoy a seamless driving experience every single time. Test your new engine now.


Toyota Puts Safety First With its New TSS System

There are endless features that drivers need to consider before purchasing a new car. The sole feature that drivers can never compromise on is safety. Making roads safer for drivers, passengers and pedestrians, Toyota launched TSS – the Toyota Safety Sense system.

Read on to know more about how this innovative technology boosts unrivalled safety while driving your Toyota vehicle.


What is the Toyota Safety Sense system?

TSS comes in several packages to serve different types, sizes and specifications of vehicles. However, every package addresses three key issues regarding accident protection:

  • Enhancing road safety during night-time.
  • Helping drivers stay within their lane.
  • Preventing frontal collisions.

The TSS system includes several advanced safety features.


Pre-Collision System

This system uses sonic warnings and automatic braking to mitigate frontal collisions. If you are moving towards an object in front of you at a speed of 10 to 80 km/h without applying the brakes, automatic braking kicks in. Depending on the weather, tires and road conditions, the emergency braking could theoretically slow you down to more than 30 km/h.


Lane Departure Alert

Helping drivers stay in their lanes while driving, this feature uses a camera on your windshield to help you avoid the possible negative consequences of veering from your lane. This works when you are driving at a speed of 50 km/h or higher.


Lane Tracing Assist

This is yet another feature to ensure drivers stay on their lanes. The Lane Tracing Assist uses the lines on the road and preceding vehicles to help keep your car centered in its lane.


Automatic High Beams

This feature automatically switches between high and low beams at night to make nighttime driving safer. It uses a camera to detect headlights and taillights of preceding vehicles.


Dynamic Radar Cruise Control

Taking cruise control to a new level, the Dynamic Radar Cruise Control feature uses radar and a camera on the windshield to detect the speed and distance of the car in front of you so that your vehicle can safely be adjusted.


Road Sign Assist

This feature utilizes a forward-facing intelligent camera to detect any signs on the road and display them on the MID or Multi-Information-Display, including stop signs, yield and speed limit signs.


Toyota’s new high-tech TSS features will surely help drivers enjoy a safer driving experience; however, human intuition and action are an inseparable part of the equation. The safety packages are designed to enhance – not replace – our judgment during any kind of dangerous situation.

To know more about TSS, visit your nearest Toyota showroom and talk to a sales representative. They will tell you all you want to know about this innovative technology.

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